B&Q Unloved Rooms

Most of us have an unloved room in our home. Maybe the downstairs loo that you prefer visitors not to see or the spare room that’s more of a dumping ground? The B&Q Unloved Rooms campaign is about taking those rooms and transforming them into spaces to be proud of. It’s not just about putting up some wallpaper, it’s about what a difference it makes when you show your home a little love.

TV Ads

Press and digital

Digital concepts

Youtube Masterhead


Mail Takeover


Bookends to expandable

bookend to expandable

Experiential Concepts

Transforming outdoor billboards, 6 sheets and benched areas from unloved areas to B&Q loved locations. The Love Squad will also be on hand to add a little love to your day.